Doubletake Case Studies

Help with Growing Pains

This restaurant chain had grown quickly and had reached a point where they needed continuity throughout the individual franchisees in several states. The quandary – how do we keep that small town, community feel yet look like an organized, national chain ?

Doubletake created the solution. Offer customizable menu design to solve challenges the individual stores faced and within budget. The menus we designed to have the front panel and several other positions on the menu where franchisees could insert local photos of their patrons – a personal feel with a national look. Individual locations could involve their community by holding photo contests to win a spot on their local menus. Custom clear sleeves were added to one panel so regional menu offerings could be incorporated. The result? Per ticket item sales increased by 6% as a result of the new menu design complete with food photography. Sweet!

Need to add custom graphic elements? We’ve created hundreds of them over the years and the Beef’s to Go represents a strong, graphic icon. This was developed for all take-out packaging. Something simple that could be reproduced in one color on all to-go bags and preserve the brand within the family of products.

Conclusion? An easily reproducible graphic that stands the test of time. Attributes that create a timeless icon.

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Kawasumi Laboratories

Doubletake serves as an extension of your existing marketing team to creatively introduce new products. In this case, a new product launch was developed for a medical device manufacturer whose corporate headquarters are in Japan. While they were well established in the Japanese market, they were new to the U.S. market. They needed to make a lasting impression on their target audience of oncology nurse practitioners with their newly patented anti‐stick needle device.

Trade print ad designed to introduce the product prior to the conference without actually revealing the newly patented design prior to the launch.

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Three‐Dimensional Mailer

Our objective was to educate the audience on the new product’s safety features with an attention‐ grabbing symbol—a rubber duck dressed in nursing attire with the theme
“Don’t get stuck being a sitting duck.” 

 

A nurse-attired rubber duck was packaged along with a mailer insert detailing key features of the new K-Shield Advantage anti-stick needle device. Each duck was branded on the bottom with Kawasumi’s contact information.
The ducks were presented via 3‐D mailers and distributed at a national conference. Kawasumi quickly became known as the “duck people” at the conference. The response was so memorable that they continued the campaign for the next four years and gave out over 5,000 ducks per conference—building a current database and creating new sales with the contacts. In the first year that the duck campaign was introduced booth traffic at the show increased by 75%. All touch points to the oncology nurses maintained brand continuity throughout all market channels.

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Product Demonstration Video

To coincide with the new product launch, demo videos were created illustrating the product’s features and benefits. In addition to video production, Doubletake managed talent acquisition, script writing, and editing the final product in suitable file formats for web viewing as well as for presentations.

 

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Additional postcard campaigns were designed to coordinate with the host cities for each conference, helping to build momentum and memorability.

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Digital Hands Cyber Security Trade Ad

Digital hands, a cyber security company, enlisted Doubletake to create a theme to introduce the company as a participant in a national women’s business conference. The company had reached their 10th year in business and wanted an image to reflect the size and scope of their work for Fortune 100 companies. We incorporated the company’s name with interesting visuals that was carried throughout all marketing channels.

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Evite and Tattoo

To support the theme, Doubletake created an Evite for the company‐hosted event in Orlando, Florida. We designed and created custom Digital Hands dragon tattoos that were applied to booth attendees, gaining them entrance to the PM event.

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Eblast

We reinforced Digital Hands new relationship with event attendees with a post‐event eblast.

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Tradeshow Booth Design

Continuity was maintained through all messaging related to Digital Hands. Depicted above is the tradeshow booth that Doubletake designed and produced that supported their ongoing theme.
Results: All ads and digital correspondence that precluded the event created a mounting excitement over Digital Hands, added to the fact that the company was new to the conference. By the end of the conference, Digital Hands had established new revenue streams in the arena of government contracts along with novel leads into previously unknown corporations.

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Ad Campaign

For over 14 years, Doubletake has been working with Tampa’s Lowry Park Zoo in capacities that include campaign themes, design and execution. Periodically, the Zoo introduces temporary exhibits to their attractions, in addition to their extensive animal and conseration programs, to generate new public interest. For this campaign Doubletake created the theme, logos and graphics for the DinoQuest and DinoQuest2 exhibits that featured animatronic dinosaurs.

Results: Profits exceeded $250K for that three‐month period as a result of the DinoQuest campaign.

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Die‐Cut Direct Mail Piece

This custom‐cut, direct mail piece was distributed to the Zoo’s annual‐pass members to increase attendance.

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Digital and conventional billboard

These billboards were regionally placed to announce the newest “Jurassic Journey” at the Zoo.

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Movie posters

These stand‐alone posters were placed throughout regional cinemas to announce DinoQuest 2 and encourage social media interaction.

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Zoo Chatter News Magazine

For nine years, Doubletake has been designing the Zoo’s quarterly news magazine, Zoo Chatter. This special edition was created to launch the new DinoQuest exhibit.

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