Why is it that many overlook or underestimate the importance of a logo? A logo is the backbone, the foundation – your rock! At Doubletake the client-to-designer communication is paramount when developing your brand image – one of our favorite things to do.
This logo is simple, yet elegant. The business is an event planning and management company. The “ribbon” that forms the letters in this design indicates the playful nature of an event company yet maintains the clean, corporate structure that says – we’re fun AND get the job done professionally.
A logo doesn’t have to be complex to say a lot – often it’s far more impactful to have less. At Doubletake our logo design mantra is “less is more” (which really holds true in the form of logo design.)
Ready to revisit that logo design? What does your logo say about you?