A new dimension in mailers
Ever have one of those daunting challenges of making an impact on your audience, getting a response and don’t know where to start?
We take an avant garde approach to these tasks to create solutions that work! For this project, we needed to deliver a somewhat complex message, get the respondent to commit to a substantial investment and make this happen with just one mailing. Our treasure boxes complete with “treasure” and maps were hand-delivered to a very select group of recipients with measurable results.
The final tally? A 19% response rate with financial commitment! Unheard of for direct mail – yet not impossible for Doubletake. We accept the challenge and forge ahead for our clients. This project was a winner at many levels including two Gold ADDYs for creative design.
Have you encountered any special challenges?