Doubletake knows Racing!
Vuse Vapor, a leading Fortune 500 brand, asked us to maximize their partnership with INDYCAR team, Arrow McLaren SP. Our socially-responsible, targeted campaign blew the doors off the 2020 race season!
Strategy + Media
Doubletake was hired by Vuse Vapor US to build a strategic brand promotion campaign that could be repeated in the cities visited by the NTT INDYCAR series in 2020.
We “gave back” to get results. Doubletake’s plan included partnering with an established charity organization to award quality used cars to qualified members of the community. From the first presentation of a car to a US Army vet in March, to the presentation of a wheelchair accessible van to the Indiana’s largest veteran organization. Our campaign didn’t just meet the brand’s goals, it fundamentally changed the way the company and team approached PR and charitable partnerships.
Reaching the Audience
Our client’s highly regulated industry meant that responsibility, care and thoughtfulness was more important than simply broadcasting a message. Through research and planning, Doubletake built campaigns that engaged, inspired and delighted the Vuse audience (and our clients!).
National and Local
How do you present a national brand locally, while maximizing the impact of a global sports sponsorship? Very carefully, it turns out. Doubletake was able to achieve a broad reach of message that surpassed what a typical “ad spend” might have received.
The Florida market is a unique unique recipe, made up of locals, snowbirds, transplants and eccentrics. All baked under a hot sun and seasoned with beautiful beaches, tall palms and great stories.