Finding new markets

Case Study 
Digital hands

Digital hands, a cyber-security company, reached out to Doubletake when they wanted to address a new market. We delivered!

Strategy + Media

Campaign Strategy
Event Support
Advertising
Trade Show
Direct Marketing
Social Media

The Approach

The company had reached their 10th year in business and wanted an image to reflect the size and scope of their work for Fortune 100 companies. We incorporated the company’s name with arresting visuals that were carried throughout their marketing channels.

To support the theme, Doubletake created an Evite for a company‐hosted event in Orlando. We designed and created custom Digital Hands dragon tattoos that were applied to booth attendees, giving them access to the evening event.

Continuity was maintained through all messaging related to Digital Hands, including a trade show booth. 

Results:

All ads and digital correspondence that precluded the event created a mounting excitement over Digital Hands, added to the fact that the company was new to the conference. By the end of the conference, Digital Hands had established new revenue streams in the arena of government contracts along with novel leads into previously unknown corporations.

The Florida market is a unique unique recipe, made up of locals, snowbirds, transplants and eccentrics. All baked under a hot sun and seasoned with beautiful beaches, tall palms and great stories. 

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