Connecting with previously unknown customer bases, driving new visitors to your website, and growing your audience on social media are only a few ways thatstarting a podcast can help you market your product or service.
Before the internet took flight, talk radio was reserved solely for the few people with enough connections and fame to score a host position at a local broadcast radio station. These voices were often limited in what they could discuss because a general audience wasn’t interested in hearing about the intricacies of Dalton’s Atomic Theory or the ins-and-outs of the restaurant business. Limitations on broadcasting radio signals further restrict the pool of listeners a host could reach and forced many to cater exclusively to a local audience.
Millions of people around the world can now access and download topic specific podcasts with only a few swipes on their phone. The explosion of the internet, affordable high-quality recording equipment and user-friendly podcast distribution platforms have made it easier than ever to create your own podcast and build up a robust audience.
Podcasting can be a great tool for business owners who want to inform potential clients about their products and services as well as educate the public about their area of expertise. These new capabilities coupled with a lack of traditional radio shows covering niche topics makes podcasting both an effective and inexpensive way to promote your business and generate content for your website and social media.
Here are a few tools you’ll need in order to start your podcast journey:
An account on a major (or multiple) podcast distribution platform (SoundCloud, Apple Podcasts, Spotify for example)
An audio recorder and two or more microphones
Sound editing software
Content! Content! Content! It’s important to provide your listeners with valuable information in addition to advertising your company. Being overly self-promotional can turn off some listeners.
Guests and Interviewees
If you would like to learn more about podcasting, we’re just a call/text/email/social media message/snail mail/smoke signal/messenger pigeon away.