Getting too big for your marketing britches? An overall brand re-fresh and update can reap rewards. This client was well established and had grown to the point of bursting at the seams with new programs, new facilities, and incredible growth to name a few.
Doubletake started with unifying and establishing logo protocols that would be followed to maintain brand consistency. Other graphic elements were created to be used in all print media as well as incorporated into the new website. The website served as a hub for the swim schools’ registrations, summer camps, water safety programs as well as an informational resource. Doubletake also coordinated cross promotional campaigns – in this case sponsoring the Sea Lions exhibit with Tampa’s Lowry Park Zoo. Other items that Doubletake created included signage (indoor and out), trade show booth design and numerous printed pieces that included anything from rack brochures to direct mail postcards.
All centered around one primary goal – a unified, professional, cohesive look that reflected the quality of the Seal Swim School product.