WIPP

Become the brand you've always wanted to be

This national organization had reached a point where they needed an update to their brand. Doubletake jumped at the challenge to create a new brand identity for this country wide organization.

Women Impacting Public Policy (WIPP) is a nonpartisan organization which educates and advocates on behalf of women-owned businesses. The directives on this project were to incorporate a governmental vibe but maintain a non-partisan look.