Social Media: It’s More Than Cute Dog Photos

Humanity as a whole is more social than ever due to the shift in technology today. Communication has become the key to survival more so than it has in the past. Translation apps, ASL videos on YouTube, news channels explaining the stories of people from far and wide and so much more allow this big world to seem a lot smaller than it is and new and innovative ways to communicate sprout up every day.

On a smaller scale, people have found new ways to communicate with one another and stay up to date with the going ons of their surroundings on an international, national and local scale whether it be through a text, tweet, direct message, emoji or post — but all through social media.

We know it says social media, but in reality it is such an important and useful asset to all businesses. Rather than social media platforms being used as a way to catch up with old friends or stay updated with current ones, professionals in the PR world think of it as an opportunity for businesses promotion.

Social media gives anyone with a smartphone or computer a podium to provocatively and effectively communicate every unique message. On social media platforms, businesses are given the opportunity to constantly display all the newsworthy content and/or changes that you are making to your brand along with a behind the scenes look at what you do. If your business does great things, don’t let them go unnoticed. Business social medias include links to existing business information like websites that will draw potential clients to your work and later contact information so you can be hired! Facebook, Instagram, Twitter, Pinterest, Google Plus, and more are all there to showcase you and all that we know you can do.

Yes, we know it’s time consuming especially with all of the different social media formats out there today, but it’s so worth it. By someone taking care of your social media needs that means the lights are always on for your online business presence and someone is always “home”; your clients will see that someone is always there to assist and impress them.

Here’s how we utilize all social media to its full potential:

1. Build relevant audiences: If you are B2B, place a focus on localness, use strategic methods to draw in your desired crowd and make your voice heard in the sea of online chaos. This can be done by utilizing hashtags and location settings. By searching specific hashtags or locations you can find your target audience and like and comment on their posts! Also it is important to use these hashtags on your own posts so people can find you!
2. Create engaging content:  Cut through the craziness with entertaining and eye-catching work. Build content that will intrigue new customers and exhilarate current ones to continue supporting you.
3. Encourage people to show their support: Interactions online are fine and dandy but we know what really matters is people showing up and giving their physical or monetary support. Make your business visible on social media and give current and potential patrons incentive to come check you out in person.
4. Check your SEO: Have people come to you. Social media increases Search Engine Optimization meaning when potential clients lookup keywords that go along with your business, you will appear if your social media is constantly updated on a weekly if not daily basis.

You will receive nothing but more eyes on you and your product once you start to use the self-promoter that social media as it was made for businesses. Social media can be a scary and time consuming endeavor, but it’s the perfect fuel to starting your fire. Social media platforms give you your own voice and initiate positive change that will have your name spreading like wildfire.