Social Responsibility is the New Press Conference

No matter how big, or small, one person can change the world.

A single individual can make a big difference, especially when they dedicate some of their free time or money to a nonprofit organization that they believe in.

Not only will taking the time to be involved with a nonprofit help the organization itself, anyone that becomes involved with a nonprofit will reap the benefits in their lives overall. Volunteering has not only been correlated to better physical health, it also promotes improved mental health.

This all means that big or small, no matter the business size, it is extremely important to give back to the community you reside in by donating time, money, goods, services and more to a nonprofit of your choice. Charities in every community help to improve the quality of life for its inhabitants, which is why privileged institutions, no matter the size, should show gratitude through giving.

When we mention giving in this article, we don’t exactly mean giving without getting something back. Yes, it is important when giving to not expect something in return, but that is not the case when it comes to charitable giving nowadays — which is a great thing, especially for your business!

When corporate social responsibility is mentioned, there is not usually a return on investment for those who donate. But now, more than ever, nonprofits are finding ways to incentivize giving to their missions by giving back to those who help them. That’s right — charities are giving back in a completely new and inventive way. Not only do nonprofits use their social media platforms to announce their partnership with sponsoring companies, they typically want to help out their sponsors in any way that they can. That means allowing tabling at events to disperse information about your company or sell your products, putting your logo on their website, and more. The inside scoop is also that not-for-profits get a leg up on media opportunities and sometimes never have to dish out a dime for pay-for-play spots on TV shows, podcasts and/or talk shows. Their angle for every media pitch is that they’re good people doing good things, and journalists eat that information up and make them into consumable stories — who doesn’t like positive and uplifting news?

People also feel good when they do good. When your potential clients and current ones know that you support local charities, they will feel more inclined to be involved with your business. Consumers will feel as if that through supporting a company that helps local charities, they won’t have to do much heavy lifting or volunteer work themselves. If your clients are good people, they will want to put their money where their mouths are. Beautifully put by Forbes: “Marketers need to shift their mindset from the traditional ROI model to ‘ROR,’ or ‘Return on Relationship.” Developing a positive relationship with your client by showing them your values will allow brand loyalty to be born.

So find a charity to support today, then call and ask for the person in charge of community involvement or receiving planned donations. Talk through the options of partnering with nonprofits to get a jump start to brand awareness and community involvement — the right way.

If you need help finding a charity to partner with, different ways to get your business’s name out there, press releases, parties, graphics, social media and more, Doubletake is just a call/text/email/social media message/snail mail/smoke signal/messenger pigeon away.