Doubletake Knows Public Relations
Case Study
Gasparilla Festival Of the Arts
The Goal
Doubletake’s goal is to elevate awareness and visibility of the Raymond James Gasparilla Festival of the Arts—now in its 56th year—by positioning it as a premier cultural event in Tampa Bay through strategic, earned-media public relations that adds value without relying on paid advertising.
Strategy + Media
Public Relations
Earned Media
Feature Articles and Print Media
Graphic Design
The Approach
Doubletake expanded media opportunities by strategically spotlighting Gasparilla Arts’ year-round programming and weaving it into a unified brand story that builds momentum toward the annual festival. This sustained visibility kept the festival top of mind for local audiences while also reaching visitors planning trips to the Tampa Bay area. In parallel, we elevated the festival’s market positioning for first-time attendees by clearly communicating the quality, scale, and credibility of the event—reinforcing it as a must-see cultural experience and a destination-worthy arts festival.
The Result
The Gasparilla Festival of the Arts attracts 30,000+ attendees annually and stands as one of the region’s premier juried art festivals. Through a sustained earned-media strategy, Doubletake Marketing & PR expanded visibility and brand recognition by securing coverage with major local broadcast affiliates – ABC, CBS, and FOX 13 – along with radio and podcast interviews on StPeteRadio.com.
Additional feature placements in Tampa Bay Newspapers, Tampa Bay Metro Magazine, and The Artisan Magazine, combined with widespread digital pickup across CB Herald, EIN Presswire, Associated Press (AP), Yahoo, and other outlets, extended reach across multiple channels. The result: elevated awareness, stronger positioning as a destination-worthy cultural event, and meaningful, value-added exposure that supports GFA’s mission.
The Takeaway
This partnership underscores the impact of a strategic, earned-media approach for nonprofit and cultural organizations. By combining compelling storytelling, strong media relationships, and intentional PR execution, Doubletake Marketing & PR helped amplify the Gasparilla Festival of the Arts’ reach, visibility, and relevance—delivering measurable awareness without increasing marketing spend.