— WHo’s Who @ Doubletake
Terri Hall founded Doubletake in 1999 as a design boutique specializing in brand
identity, brand promotion and creative services for private businesses and non-
profit organizations.
Under her vision and leadership, Doubletake has become known as a full-service
marketing and public relations agency ranked among the Top Ten PR firms in
Tampa Bay. Doubletake’s success has spanned multiple industry sectors, from B2B
and not-for-profits to restaurants and B2C brands. The firm’s award-winning work
has produced measurable results for such diverse corporate clients as BJ’s
Wholesale Clubs, RJR’s VUSE, McLaren Racing, The Florida Aquarium, ZooTampa,
Smashburger, Channelside IMAX, Golf with Jonny Miller and Anvil Coatings.
Beyond Doubletake’s corporate roster, Terri has led the company’s deep experience
in nonprofit branding and promotion for clients including The Bill Edwards
Foundation for the Arts, Prelude to a Cure, Purple Playas Foundation, Wheels of
Success and many more.
Terri is Chairwoman of the Women’s Business Development Council of Florida and
active in both the national and regional chapters of WBENC, the Women’s Business
Enterprise National Council. Certified as a woman-owned business, Terri and
Doubletake champion causes that advance women personally and professionally,
serving on the Board of the American Breast Cancer Foundation and a member of
the St Petersburg Women’s Chamber of Commerce.
Away from the office, Terri is active in planning, promotional and fundraising
activities for art and other cultural initiatives. Terri is a graduate of the University
of South Florida with a degree in Mass Communications and Advertising.
Terri L. Hall
President, Doubletake
Russ Barmmer
Consultant Emeritus
Russ Barmmer is Doubletake’s Consultant Emeritus. In his role as mentor, sounding board, and ideator, Russ is active in developing stories and client pitches. After working for a few PR agencies in New York, Russ decided that he could do it better, his way, so he opened his own Madison Avenue PR firm and boasted clients like the Boy Scouts of America, Honeywell, NCR and BMW. With loads of PR experience, connections and an instinct for “the pitch,” Russ is an integral part of the Doubletake team.
If you get the chance, ask Russ for the tale of his persuading Oscar de la Renta into designing the Boy Scout uniform- Mick Jagger makes a cameo!
Matt Hoolehan
Associate, Writer
Matt Hoolehan is a recent addition to Doubletake’s team. A marketing agency veteran with a passion for finding new inspirations with brand messaging, Matt brings a wide variety of skills and experiences with him. Matt focuses on the
customer perspective and creating innovative messaging opportunities that deliver on brand promise. He’s also our chief copywriter.
Matt’s industry experience includes leading deep marketing engagement with
security and safety (Schlage, Ingersoll Rand), home improvement (Behr Paint, USG), health/pharma (GE Medical, Baxter), leisure (Bicycle Cards, Sea*Doo) and
insurance technology (Patra, EOX), among others. Brand development, research,
account planning and advertising are all skills Matt brings to Doubletake.
In his spare time, he’s also an entrepreneur, owning a yarn shop with his wife, to support his knitting and cycling habits. Matt’s a graduate of Creighton University.