WHo’s Who @ Doubletake

Terri Hall founded Doubletake in 1999 as a high-end design boutique specializing in brand identity, creative collateral and varieties of promotions for private businesses and non-profit organizations throughout the US, Canada, UK, France, Japan and Southeast Asia.


Today, under her leadership and vision, Doubletake has expanded its creative footprint to become a full service marketing and public relations agency ranked among the Top Ten PR firms in Tampa Bay. Her successes spreads across several business sectors and her team has produced award winning results for such diverse clients as BJ’s Wholesale Clubs, WBENC (Women’s Business Enterprise National Council), WBEC Florida, Women’s Business Development Council, RJR Vuse VaporUS, Arrow McLarenSP, Bill Edwards Foundation for the Arts, Golf with Johnny Miller at Pebble Beach, The Florida Aquarium, Channelside, IMAX, ZooTampa, Goodwill Industries-Suncoast, Purple Playas Foundation, Wheels of Success and national hamburger chain Smashburger.


As a WBENC certified woman-owned business, Terri is a champion of causes that advance women personally and professionally. She is a board member and officer of WBEC Florida, regional partner of WBENC, serves on the Board of the American Breast Cancer Foundation and is a member of the St Petersburg Women’s Chamber of Commerce.

In 2021, she was the 2021 LLS Mission Award Winner and the 2021 LLS Woman of the Year Runner Up for the Leukemia & Lymphoma Society (LLS). Throughout her 23+ year career she has been awarded numerous ADDY, Hermes, Muse and IAAPA Brass Ring Awards (over 35+) for excellence in creativity in marketing & advertising.  Terri is a graduate of the University of South Florida with a degree in Mass Communications and Advertising.


Away from the office, Terri is an active volunteer in planning, promotional and fundraising activities for art and other not for profit cultural initiatives.

Terri L. Hall

President, Doubletake

Russ Barammer

Consultant Emeritus

Russ Barmmer is Doubletake’s Consultant Emeritus. In his role as mentor, sounding board, and ideator, Russ is active in developing stories and client pitches.  After working for a few PR agencies in New York, Russ decided that he could do it better, his way, so he opened his own Madison Avenue PR firm and boasted clients like the Boy Scouts of America, Honeywell, NCR and BMW. With loads of PR experience, connections and an instinct for “the pitch,” Russ is an integral part of the Doubletake team.

If you get the chance, ask Russ for the tale of his persuading Oscar de la Renta into designing the Boy Scout uniform- Mick Jagger makes a cameo!

Jeff Smith has been on the Doubletake team since 2001. He has executed numerous campaigns that have produced award-winning results at the national and international level. He is well versed in digital as well as print media and continues to stay up on current trends in design and programs relevant to our industry. 

Since coming to Doubletake, he has received well over 30+ ADDY, Hermes, Muse awards as well as other national recognition for his design work for Lowry Park Zoo, WBENC, WBDC, The Florida Aquarium, Goodwill Industries-Suncoast and more. Additionally, Jeff’s music background in addition to his artistic talent, make him an integral part of the creative team at Doubletake Studios.

Prior to joining Doubletake, Jeff was instrumental in creating work for national accounts such as Sandals resorts and Air Jamaica. Other experience includes design work for Colgate/Palmolive, Lancome as well as logos for NFL, NHL, NBA and MLB.


Jeff has worked in major metropolitan areas including New York, Atlanta and Miami design agencies before returning to Florida for the sun, sand and family. Jeff is a graduate of the University of South Florida with a BA in Mass Communications and Advertising. 


Jeff Smith

Senior Art Director

Matt Hoolehan

Associate, Writer

Matt Hoolehan is a new addition to Doubletake’s team. An agency veteran from Chicago, Matt leverages lateral and parallel thinking tools to apply ideas from diverse industries to innovate customer connections. When he’s not at Doubletake, he’s probably on his bicycle, rooting for the White Sox or knitting.