Nonprofit / Women’s Business Enterprise
Case Study
WBEC Florida
Doubletake Studios was selected to create a fully branded, memorable experience for WBEC Florida’s 25th Anniversary celebration—honoring 25 years of empowering women business owners statewide. With more than 1,100 certified WBEs across Florida, the challenge was to create a virtual event that felt engaging, personal, and worthy of the milestone.
Strategy + Media
Creative Direction & Event Branding
Invitation Design & Production
VIP Experience Development (“Bubbles in a Box”)
Custom Award Design
Copywriting & Packaging Design
Event Collateral Production
The Approach
Drawing inspiration from WBEC Florida’s signature orange palette and the Monarch butterfly—symbolizing growth, transformation, and emergence—Doubletake developed a cohesive celebration theme carried through every detail.
Each invitation arrived with a delicate Monarch butterfly enclosed to be worn during the event, setting the tone for unity and transformation. For board members and VIPs, we designed “Bubbles in a Box”—a curated celebration kit that included sparkling cider, a champagne flute etched with the 25th Anniversary logo, a personal note, and a butterfly of their own.
The event culminated with the presentation of the custom-designed Monarch Awards, unveiled virtually and then shipped to recipients, creating a meaningful and lasting impression.
The RESULT
A virtual celebration that felt personal, elevated, and aligned with WBEC Florida’s mission of empowering women entrepreneurs. Every element—from the invitations to the awards—captured the spirit of transformation and connection, making this milestone anniversary truly unforgettable.